Jerusalem Artichoke brand, Budapest

INULINU mustards, ketchups and jams are made with Jerusalem Artichoke, which is famous for its richness of inulin, an essential component of every healthy diet.

We named the brand INULINU to make a playful reference to its main characteristic, its richness of inulin, and created the whole brand strategy and visual identity around the purpose of giving people a tasty way of consuming their daily dose of this essential nutrition.